Every good Hungarian SEO agency will tell you that there is a lot to learn from black hat SEO strategies. Now the name obviously speaks for itself, as there is always something bad about these strategies. What you need to understand is this: The reason it is called black hat is because it’s a great strategy gone wrong.
You can learn a lot by analyzing them. Then, you can correct them according to your goals and utilize them. Yes, black hat SEO is absolute the dark side of this vast field. PBNs, tiered link building, keyword stuffing and content automation are all considered black hat methods for a good reason.
Just try it out yourself. Use only black hat methods for a while and your traffic is eventually going to sink to almost zero. Compared to white hat strategies, the black hat ones only work for a short while. However, the point here is that they DO work for that short timeframe.
They are useful, you just need not to overuse them. We have prepared 2 useful black hat tricks for you to demonstrate that you can implement into your Hungarian link building practices. Let’s see what we can learn from black hatters!
1. The Correct Way of Building Backlinks and PBNs
Backlinks are basically one of the main factors that tell Google how it should rank your web page. With good backlinks, you can get a kickstart towards the first page of the search engine. What Google is mainly interested about is your link building strategy.
You can see it demonstrated in the slice diagram included in this article how Google evaluates your web page in terms of ranking. Almost one-thirdth of its decision-making depends solely on links.
The more backlinks you have, the better. As a white hat in Hungarian SEO, you usually start by reaching out for guest blogging, establishing mutual partnerships and getting honest testimonials. Meanwhile, black hat SEOs use PBNs (Private Blog Networks) for generating backlinks.
A PBN is a network of domains that were inactive for a while, yet they still have that so-called SEO Juice they have previously built up. Thus, using them to simply link to your website provides great value. The bad side of it is that Google can penalize you if it finds out about your effortlessly obtained PBN backlinks.
You can turn this into a better Hungarian link building method by correcting it a bit and building backlinks in a honest way. Start to write Hungarian articles, testimonials, create content that is worth sharing, pitch other publications and be present on third-party directories.
You will end up with something similar to a PBN, but much more honest. And, of course, you won’t have any problems with the Google police.
2. SEO with Tiered Link Building
At one point, Google started to greatly value those websites that had high-quality backlinks. It didn’t take long for black hat SEOs to figure out a way to increase the quality of their backlinks. As a result, their domain authority also peeked.
This is all thanks to a clever Hungarian search engine optimisation strategy called tiered link building. It works as follows.
Let’s say some blog links to your website. Google acknowledges that, giving you credit for the fact that you have gained a backlink. However, the search engine also measures the authority of the backlink, giving you credit based on that, too.
So what they did is they boosted up a page by establishing an audience there and getting backlinks as well. Since that page has a lot of traffic and backlinks, it is valued as an authority. Then, their linked to their own site from that authority page.
It turned out as a good black hat SEO tactic for boosting domain authority. But how can you turn this into a white-hat method for search engine optimization in Hungarian?
The black hat way is to generate fake testimonials and PBNs, thus building up the authority of a particular backlink.
The white hat way is called second-tier link building. Second-tier links start on a page, linking to the page that has a backlink to your website. For example, you publish a blog post on your blog. You link to my blog post since it is related to the topic you wrote about. Now I have a backlink from you.
If I decide to link to another page from the same blog post then it will not only have a backlink from me. It will have a backlink that indirectly became stronger because you linked to me as well. You boosted the authority of my page, therefore every link I include there will count as a stronger backlink.
It works both ways, as linking to pages with high authority also counts as a high-quality outbound link. There you go, this method can be utilized by guest blogging and posting a lot on social media.